CRM and related strategies and technology news from the past week featuring new CEO for Microsoft and SAP’s cloud push.
Is SAP Jam Where Enterprise Social Is Headed?
The platform is currently integrated with SuccessFactors’ HCM Suite of applications, SAP CRM and SAP Cloud for Customer, SAP Cloud for Financials, the SAP Business Suite, BusinessObjects business intelligence apps and talent management and learning …
The Future of Dynamics in a Nadella-led Microsoft
Microsoft’s Dynamics ERP and CRM product lines seemed safe immediately following former CEO Steve Ballmer’s sweeping reorganization of the company last year. But now that longtime Microsoft executive Satya …
SAP’s McDermott Plans for More Client Revenue as Cloud Grows
Walldorf, Germany-based SAP’s competitors Oracle Corp. (ORCL:US) and Salesforce.com Inc. (CRM:US) are also vying for sales among businesses that don’t want to manage and update their software and prefer to outsource the job to the companies that …
Personalized Customer Engagement: How to Get Started
Financial and transactional information from SAP ERP systems are usually in one place, and the sales histories from SAP CRM systems are in another. Seamlessly integrating these systems with the SAP BCM Contact Center gives agents comprehensive …
When CRM Goes Social
He describes how the company rewired its customer relationship management (CRM), first by launching SAP CRM to track customer requests in real time, and then more recently by integrating it with blogs and social sites. “Last year, we resolved 2,450 …
Will 2014 be SAP’s year of the cloud?
However, Hagemann Snabe told investors at a Morgan Stanley conference in Barcelona back in November 2013 that he doesn’t expect “enormous impact” for SAP in the cloud, even by 2015. A few days later, vice president of cloud strategy at SAP…