CRM and the Cloud
CRM in the Cloud or Cloud services refers to CRM software applications which are hosted on the Web and made available through […]
Month: January 2017
CRM and Big Data
Big data, in the context of CRM, relates to large volumes of data used for (mostly predictive) analytics. Data can be collected […]
CRM Vendors
CRM vendors include: Salesforce.com Microsoft CRM Dynamics (online and on-premise solutions) SAP CRM & Cloud for Sales Oracle (Sales Cloud & Siebel […]
Customer service functionality
CRM Service relates to all aspects of managing post-sales customer support issues including: Logging cases or tickets across multiple channels (including call […]
Marketing functionality
CRM Marketing refers to tools or features which automate or help manage marketing processes. This could include: Campaign management Lead management Web […]
Sales functionality
CRM Sales covers all aspects of the sales process. This includes: Sales productivity Sales performance Sales effectiveness Pipeline management Forecasting
CRM software applications
A multitude of software solutions have been developed to manage customer relationships. While there are differences between these applications there are a […]
Enhancing CRM functionality
The CRM application will require enhancements as needs change. This can be done in-house or can be outsourced. Designing and developing new […]
Data management
Data in the CRM application is the lifeblood of a successful implementation. The benefits of CRM cannot be realized without relevant and […]
Getting the most out of your CRM implementation
Key areas to focus on when implementing or improving a CRM system. What CRM-related problem are you trying to solve? Focus on […]