Leadership Aikido
Have started re-reading a book I picked up almost 20 years ago. It’s called Leadership Aikido by John O’Neil. Here are some […]
Category: Strategy
CRM and Artificial Intelligence
CRM vendors are increasing their investments in AI technology and making it available in their CRM platforms to support decision making and […]
CRM and the Cloud
CRM in the Cloud or Cloud services refers to CRM software applications which are hosted on the Web and made available through […]
CRM and Big Data
Big data, in the context of CRM, relates to large volumes of data used for (mostly predictive) analytics. Data can be collected […]
Customer service functionality
CRM Service relates to all aspects of managing post-sales customer support issues including: Logging cases or tickets across multiple channels (including call […]
Marketing functionality
CRM Marketing refers to tools or features which automate or help manage marketing processes. This could include: Campaign management Lead management Web […]
Sales functionality
CRM Sales covers all aspects of the sales process. This includes: Sales productivity Sales performance Sales effectiveness Pipeline management Forecasting
CRM software applications
A multitude of software solutions have been developed to manage customer relationships. While there are differences between these applications there are a […]
Getting the most out of your CRM implementation
Key areas to focus on when implementing or improving a CRM system. What CRM-related problem are you trying to solve? Focus on […]
Business objectives
When implementing a CRM application focus of the business objectives to be achieved. In the beginning it makes good sense and aids […]