Business objectives
When implementing a CRM application focus of the business objectives to be achieved. In the beginning it makes good sense and aids […]
Category: Strategy
Managing change
When embarking on a CRM programme consider the following: Are the business needs driving the change or is the technology driving the […]
Benefits of CRM
A CRM software application helps you achieve a number of business objectives. These include: Generating more leads Increasing productivity Closing more deals […]
What is CRM?
Customer or Client Relationship Management (CRM) is about managing an organisation’s relationships with its existing and prospective customers. It’s a strategy to […]
Cloud computing: liberating computing power
Cloud computing is about liberating computing resources and making them readily available to business users. Computing resources may be delivered in the […]