Business objectives

When implementing a CRM application focus of the business objectives to be achieved.

In the beginning it makes good sense and aids adoption to only focus on achieving a few key objectives.

The choice of these objectives depends on the most critical needs of the business relating to customer relationship management.

Executive oversight should provide input to set a vision for customer relationships, prioritize the right relationships and assign metrics that measure relationship activity not just sales activity.

One thought on “Business objectives

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