A CRM software application helps you achieve a number of business objectives. These include:
- Generating more leads
- Increasing productivity
- Closing more deals
- Providing services and products that meet the customer needs
- Improving customer satisfaction
- Increasing retention rates
- Sharing information across the organisation
- Provide a 360 degree view of the customer
Benefits will differ based on enterprise size and sales model either B2C or B2B.