Benefits of CRM

A CRM software application helps you achieve a number of business objectives. These include:

  • Generating more leads
  • Increasing productivity
  • Closing more deals
  • Providing services and products that meet the customer needs
  • Improving customer satisfaction
  • Increasing retention rates
  • Sharing information across the organisation
  • Provide a 360 degree view of the customer

Benefits will differ based on enterprise size and sales model either B2C or B2B.

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