CRM Service relates to all aspects of managing post-sales customer support issues including:
A multitude of software solutions have been developed to manage customer relationships.
While there are differences between these applications there are a number of common features which provide functionality to manage key aspects of the customer lifecycle.
Social, mobile and analytics (including big data) are new generation features.
These solutions address the key customer management processes: targeting, acquisition, retention and collaboration. Underlying these pillars and core to the success of the organisation and the CRM application is understanding the customer and managing the experience.