CRM Marketing refers to tools or features which automate or help manage marketing processes.
This could include:
- Campaign management
- Lead management
- Web and social media management
- Multi-channel customer journey management
CRM Marketing refers to tools or features which automate or help manage marketing processes.
This could include:
A multitude of software solutions have been developed to manage customer relationships.
While there are differences between these applications there are a number of common features which provide functionality to manage key aspects of the customer lifecycle.
Social, mobile and analytics (including big data) are new generation features.
These solutions address the key customer management processes: targeting, acquisition, retention and collaboration. Underlying these pillars and core to the success of the organisation and the CRM application is understanding the customer and managing the experience.